【也字工廠】山海明朝——宋體&黑體完美結(jié)合的美學(xué)系統(tǒng)

作者：也字工廠     編輯：字體天下&蔥花

一、字體介紹：

山海明朝體的核心創(chuàng)意在于從“竹子”處汲取的斷筆效果?！吧胶Ｃ鞒奔易遄忠?guī)劃了三種可選擇的斷筆樣式，這讓字體的氣質(zhì)更通透、更美觀。同時(shí)讓平面設(shè)計(jì)師能更多元、更自由的進(jìn)行版面創(chuàng)作。

The core creativity of Shanhai Ming Dynasty style lies in the effect of broken strokes drawn from "bamboo". The family character "Shan Hai Ming Dynasty" has three optional styles of broken strokes, then the character is more transparent and beautiful. At the same time, it is free for graphic designers to create layouts with more variety and freedom.

 這也是冶字社推出的第一款精品字體，耗時(shí)半年打造。以山為界，描繪山河：以海為媒，撥弄潮汐；以竹承載，傳承歷史。取“山海明朝”也是在鞭策自己，胸懷山海，虛懷若谷，真誠(chéng)造字，精益求精，打造跨越時(shí)代存在的字體。

This is the first boutique font launched by Yezi Club, which took half a year to create. Taking mountains as boundaries to depict mountains and rivers: using the sea as a medium to fiddle with the tides; using bamboo as a carrier to inherit history. Taking the "Shan Hai Ming Dynasty" is also a spur to oneself, with the mountains and seas in mind, with an open mind, creating characters with sincerity, striving for perfection, and creating a font that exists across the times.

二、字體特點(diǎn)：

宋體字跡清晰、疏密適當(dāng)，黑體橫平豎直、搶眼醒目。宋體和黑體是兩種不同的結(jié)構(gòu)和美學(xué)系統(tǒng)，前者具有古色古香的視覺(jué)效果，長(zhǎng)時(shí)間閱讀不易疲勞，適合做正文排版；后者字型端正，嚴(yán)肅但稍欠美感，字號(hào)小的黑體清晰度較差，因此更適合用于文章標(biāo)題排版。

The Song font is clear in handwriting and appropriate in density, while the boldface is horizontal and vertical, which is eye-catching. Song font and Boldface are two different structures and aesthetic systems. The Song font has an antique visual effect and it is not easy to be tired after a long time, so it is suitable for text typesetting. The Boldface is upright font, serious but slightly less aesthetic. Which is small size of the black font and less clear. So it is more suitable for article title typesetting.

結(jié)合兩者優(yōu)點(diǎn)，我們希望山海明朝體給人的視覺(jué)感觀是大氣的，端正且富有趣味性、醒目易讀卻不呆板。既能滿足用于標(biāo)題字，也能在正文排版中使用。

Combining the advantages of the two fonts, we hope the visual perception of Shanhai Ming Dynasty style is atmospheric, upright, interesting, eye-catching and easy to read but not rigid. It can not only be used for title words, but also can be used in text layout.

山海明朝體在黑體架構(gòu)上加入了宋體的襯角裝飾，并對(duì)襯角造型進(jìn)行了大量?jī)?yōu)化，切掉點(diǎn)、撇、捺、鉤等筆畫(huà)的尖端，調(diào)整撇、捺的整體曲率和筆畫(huà)長(zhǎng)度，適當(dāng)減少宋體柔美的書(shū)寫(xiě)特征，保留黑體硬朗的轉(zhuǎn)折特點(diǎn)。在理性的框架中融入感性，協(xié)調(diào)兩者之間的特征占比。

The Shanhai Ming Dynasty style has been added the lining corner decoration of Song font to the boldface, and has been made a lot of optimization on the lining angle shape, such as cutting off the tips of strokes such as dot, skimming, stroking, hook, etc… Adjusting the overall curvature and stroke length of skimming and stroking, reducing the soft and beautiful writing characteristics of the Song font appropriately. Retaining the tough turning characteristics of the boldface. Integrate sensibility into a rational framework and coordinate the proportion of features between the two.

三、應(yīng)用場(chǎng)景：

在山海明朝體的創(chuàng)意階段，我們傾向于關(guān)注字體的實(shí)際應(yīng)用效果。從平面設(shè)計(jì)的藝術(shù)效果和實(shí)用效果來(lái)考慮，一是做標(biāo)題需要醒目和美觀，二是字體本質(zhì)即傳達(dá)信息的功能，識(shí)別度要高。

In the creative period of Shanhai Ming Dynasty style, we try to focus on the practical application effect of fonts. Considering the artistic effect and practical effect of graphic design, one is that the title needs to be eye-catching and beautiful, the other is the essence of the font which is the function of conveying information, whose recognition degree should be high.